Of all our studio styles the one that retains its popularity year in year out are our classic Black and White Signature Portraits. They still make up to 60% of all our sessions and despite the ‘white’ wrap round so popular with many photographers our clients still love our distinct and different approach to the portrait market. In other words we set the trends and don’t follow like sheep. Its all about a personal style or even a studio style, many photographers tell us they can spot a ‘Yerbury’ portrait a mile away because of the strong classic element that has a timeless quality unlike some of today’s portraiture which, though fashionable, is, like fashion offering clients a product of a limited lifespan. Regrettably in this day and age many photographers are failing to find a personal style preferring instead to latch onto the style and technique of others. If you have no personal style then you will always struggle to achieve success so you will always find us reinforcing this during our workshops where we ask delegates not to go away and copy our style, or indeed any other successful photographers style, instead take what we do, what others do and go away inspired to develop a unique style that you can be proud to call your own. You want your clients to look at your work as unique to you and not available anywhere else. As I always say, whatever other photographers are doing in your own vicinity don’t make any attempt to copy them or undercut their fees but simply run at 100 miles an hour in the opposite direction.

Today’s image is from a recent Yerbury Signature Portrait Session and we will be running a workshop in July here at Claremont, limited to 4 delegates, on classic posing, studio lighting and how we present our Signature images.