Well I say busy, Sunday was for a few hours. We were shooting some new and fresh images for the website of one of Edinburgh’s leading hairdressing salons. Had to lug all the kit with us but thanks to Bowens we had one of their big travel kits which made life a bit easier. However it was the Bowens ringflash that made most of the images, hard crisp and fashionable but we did double up on each by using the big softbox and the Fresnel spot. Afterwards we went for a delightful Chinese meal then back home for a well earned glass of Bordeaux.

More importantly I have been reflecting on our Masterclass at the Convention last week and some of the areas that we covered, one of which, blog sites still need to be brought to the attention of many photographers. I mean why on earth advertise on your website ‘ go visit our blog’ only to find the last post was in October, or in some cases even earlier. WHY! Either do a blog or don’t do a blog. Clients will not be impressed if they visit your blog and see that your last post was several months ago, I mean what does that say about that studio?  Yes, LAZY! So if you have a blog I implore you for the sake of your pride and your business please make at least weekly posts but preferably more frequently if you can manage. This can/should be an important part of your marketing programme and ignoring it is a fatal error in your business strategy.